Our story
Before KôldBrue,we started Spain’s firstcoffee rave in Barcelona.
The idea was simple: daytime instead of late nights. Coffee instead of alcohol. A workout before the party instead of a hangover after it.
What started as a different kind of party quickly became a movement. Coffee Rave grew into the biggest coffee rave in the country — but more importantly, it showed us that people were looking for something different.
We still wanted the things that make life fun: music, energy, community, connection. We just didn’t want to feel terrible afterwards. Health and having a social life no longer had to be opposites. They could actually exist in the same space.
And we were living that shift ourselves. Protein, creatine and collagen had become part of our everyday routines. But taking them still felt unnecessarily complicated. There were tubs all over the kitchen, scoops to measure, shakers to clean and supplements to remember throughout the day.
There was one thing, however, that we never had to remind ourselves to have: coffee. And that’s when it clicked. Why create another habit when we could build the benefits into a habit people already love?
So we created KôldBrue: a proper oat milk coffee with 20g protein, 5g creatine and 20g collagen built in. Not a protein shake pretending to be coffee. Not a supplement drink that happens to taste like coffee. A coffee we genuinely wanted to drink — with more built into it.
And we didn’t build it alone. We brought early versions of KôldBrue to our Coffee Raves and let our community taste them. We listened to what they loved, what they didn’t, what they wanted more of — and kept going back to the drawing board.
The final product is the result of that process. Because KôldBrue wasn’t created by looking at a market and asking, “What can we sell?” It started with a community asking, “Why doesn’t this already exist?”
And we had
the experience to turn the idea into a real product.
Between us, we bring experience across food manufacturing, corporate brand building, entrepreneurship and creating Spain’s first Coffee Rave. Different backgrounds, different strengths — but one shared belief: coffee can be more than just coffee. And KôldBrue is our take on what that can look like.
